One of the most common asked questions when people advertise with Adwords on the Google Content Network is:
“Why are my content impressions so low?”
… and“How can I get more impressions on the Google Content Network?”.
Let’s see why this can happen …
There are some obvious and some not so obvious reasons. I found out that there is a very special reason why this can happen. I think it is the most common reason for low impression share especially for affiliate marketers. It has nothing to do with how high you bid or how good the CTR (Click Through Rate) on your ads is. Read more…
The Google AdWords Content Network is the largest advertising network on the planet. Many people still turn it off on their campaigns (ok initially) and then never use it (which is a mistake). The fact that you can advertise on websites like the NYTimes.com shows the huge potential. You can use not only text ads but also image ads, which get more attention and can produce a higher CTR.
I personally often get a better ROI (Return On Investment) on the content network than on the search network.
The whole field of advertising on the content network is still much more nebulous than the advertising on search. It is very hard to get definitive and test-proven answers regarding the content network, especially if it gets more advanced than just putting a text-CPC campaign with keywords on automatic placements. Read more…
I just posted a new topic over at the WickedFire Forums about the current state of the risk free trial (RFT) offers on most of the affiliate networks and the difficulties to promote them on the mayor advertising networks (Facebook, Google, Yahoo …). Here it is:
I want to take a look at the current situation with rebills. Those are in general the most popular and best paying offers on the Affiliate Networks.
They are in verticals like weight loss, anti-aging and beauty and many others and high traffic keywords like “acai”, “resveratrol” and “weight loss” are the target audience. So just let’s say that they are highly popular. Read more…
The Google AdWords Content Network can be a real mystery. There are still some things that let me wonder what is going on. For instance if I run a Content Network campaign for a week and suddenly it runs out of impressions, even though my ads, the sites I target and the CTR stays the same. In the beginning Google seems to test every content campaign and gives it initial impressions. Later the performance (CTR) and bidprice compared to the competition determines if a campaign keeps running or not.
In this post I want to give a solid overview to run a successful campaign on the Google Adwords Content Network … Read more…
… or any PPC Campaign.
Many advertisers today either 1) jump into Google Adwords without having a clue what they don’t know or 2) they are too afraid of losing money to start in the first place. Both approaches don’t get you anywhere.
If you don’t have a lot of Adwords experience and already managed to get successful Adwords campaigns running (that means campaigns that make money back), the best advice is to prepare and then start small and learn along the way, while you expand your campaign. Being prepared means to have a basic knowledge of what is going on. This article will help you to understand Adwords better and get a successful campaign up and running.
On your way to master Google AdWords there is one extremely critical thing that you have to understand as good as possible: the Google AdWords Quality Score.
I’m sure you know a lot of it and probably you are a little frustrated about getting a great quality score for your keywords. That will change. If you are not familiar with this concept, please stop and learn the basics, because you can waste a lot of money, if you don’t know the implications of a poor vs. a great quality score. Read more…
Well for starters, you can make a lot of money if you do it right. That is not bad at all, isn’t it?
But as I looked at Affiliate Marketing in more detail as I stopped working at my first internet company, which had the typical office, people you work with and work for you and all the potential stress-related responsibilities, I recognized some interesting benefits of affiliate marketing.
Read more…