Affiliate Marketing & PPC Forum
What are your experiences with Social Media Ads like Facebook Ads or Myspace Ads?
One general problem I hear a lot is the fact that it is hard to get your ads approved and be in line with the guidelines, for instance on Facebook Ads.
Other than that I had and heard mostly good experiences?
What's your take on that?
If you get a good CTR (click trough rate) your bid price will go down. I guess a good CTR on Facebook is anything above 0,1%.
One key, especially on dating offers (which are extremely popular on Facebook due to the targeting options) is to bid on CPM and not CPC basis. On dating offers the CPC is often around $0.60 which is way too high to make a good ROI (Return on Investment a.k.a. make a profit) on dating offers.
So CPM like $0.20 is the key, here is a good article on that topic: http://justindupre.com/tatto-media-contest-update-a-super-easy-profitable-facebook-campaign/
brilliant, cheers.
I tried a credit card offer on facebook... tested it and capped it at $10. I took $36. This was in the space of 10m minutes. So I then raised the dailly budget to $250, didn't get one conversion! haha. And that budget went in 30 mins flat!
The volume of traffic is incredible, i had close on 800 clicks in 40 mins in total. But still no luck...Just incse you were looking at trying credit cards!"
Still Ggoing to keep trying but my patients is wearing thin with facebook!
Have you targeted that offer well enough, I mean not only by demographics but also by keywords? If there were so many impressions, my guess would be it was very broadly targeted :)
I think it's like with all other media, one of the key to success is the right targeting.
Here is another post about getting approval: http://www.nickycakes.com/gaming-facebook-ads-part-2/
And a "Beginners Guide": http://www.jonathanvolk.com/how-to-make-money-online/the-beginners-guide-to-advertising-on-facebook.html
I found a pretty cool thread about Facebook Advertising: http://www.warriorforum.com/adsense-ppc-seo-discussion-forum/104743-facebook-pay-per-click-tips-david.html
I will give them a read now and let you know how it goes thanks. Well you are right it was broadly targeted. But i didnt know what keywords to use as i presume noone who wants a credit card will have anytrhing about it in there profile. I did use alexa to narrow the target down for more likely consumers.
Hows your trying going with facebook?
I made good progress with facebook. I started with a daily budget of $50. Then I hit that 3 times in a row and they set me to a $250 budget. On the same day they increased to $2,000 again so I am pretty good to scale now. :)
I like the system because you can really get to a low cpc / cpm if your ad rocks (has a high CTR of 0,4% and up). I got an ad with 0,7% and pay $0,04-$0,06 now per click on that. But you have to use keyword targeting in order to accomplish that. Relevancy is key as always. That means you can get a good ROI if you have the right product that converts on Facebook.
But it gets my #2 ppc traffic source after Adwords now...
Of course their system still needs a lot of updates, first and foremost conversion tracking. Here is a little tool to improve Facebook Ads client-side: http://www.4houraffiliate.com/facebook-ads-manager (costs $200 USD)
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