How affective is media buys as it is something I am just enquiring about? What time of media should I look at buying? And How much money should I be looking at spending?
Media Buys?
(5 posts) (2 voices)-
Where would you look to make a media buy?
You can buy banner-space on yahoo.com and yahoo.com-related sites via yahoo my display ads: http://yahoomydisplayads.adready.com/ads/public
I tried them and I'm pretty sure it's a great system. But it's very hard to get CPA offers there to advertise (similar to Facebook).Which other media-buys do you have in mind? For instance Casale-Media etc.?
Thumoney.com - Affiliate Marketing and PPC (Add your own Signature in your profile, HTML is allowed)Posted 1 year ago # -
well i am looking for UK one which seem to be hard to find. seems like the minimum budget is around £5000, so I have been told, and a lot of it will be trial and error I am sure.
click pulse 360 seem to be one i have been reccommended but are only really big in US and are just starting out in UK. I will let you know how month 1 goes!
Posted 1 year ago # -
Here is an interesting article about media buys:
- http://www.brandonadcock.com/tips-on-media-buying/And here is a video about media buying (although with lots of ranting):
- http://www.traffictactics.com/TT/videos.htmlHere is a solid informational video:
- http://blog.mediatrust.com/2009/07/jivan-manhas-media-buying/Thumoney.com - Affiliate Marketing and PPC (Add your own Signature in your profile, HTML is allowed)Posted 1 year ago # -
Btw. here is a great thread about Mediabuying:
Originally Posted by dickarmy:
1) Get a good ad server that you can get your Publishers to accept billing off of. Give them logins so they can see their numbers.
2) Get a good demographic to target. Not an offer, not a market, a demographic.
3) Negotiate a test buy at $5k, even delivery, 1 per day cap targeting that demographic. Remnant traffic $1.5 or less CPM.
4) Get 5 offers with EPC's at or above $1 on your networks that are aimed at that demographic. This obviously isn't bullet proof but it's the best guess you're going to get.
5) Get at least 3 ad versions per banner size (if doing banners)
6) Set up your ad server to rotate all 5 offers/ads evenly for 100 clicks and then have the optimizer make the offers compete, showing the highest eCPM offers more until you have a clear ranking of 1 through 5 for what is bringing you the best profit. It is unlikely that the network will be able to optimize back to your CPA goal with a $5k buy even delivery so asking them to do it on a test buy is not going to be too effective. You are looking for the offer AND AD that has the highest eCPM.
7) Negotiate a full buy (1 m+ impressions per day over 30 days). Try to do retargeting.
8) Run your top offer (and keep your #2 and #3 offers on deck)
9) Ask the network to then optimize to 50% of your CPA payout (at $1000 a day, they should be able to do this in about 5-7 days. If it takes a lot longer, you are getting screwed or have a lazy rep).
10) Create more ads and get them approved by the vendor if you're direct linking and compete with your control.
11) Reserve 10-20% of your traffic for testing other offers/ads
12) Negotiate a quarterly IO and ask for 35% lower CPM.
13) Start loosening your daily cap 1 impression at a time to ramp your traffic.
14) Tell your rep that if they have excess inventory (remnant) that they can GUARANTEE for your targeting, you'll take all of it.
15) When your #1 offer dries up, run #2, then #3 and any others that had decent margins. Optimize your ads to get better ROI.
16) Repeat and bank hard.Thumoney.com - Affiliate Marketing and PPC (Add your own Signature in your profile, HTML is allowed)Posted 1 year ago #
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