Comments on: How to Start a Google Adwords Campaign http://www.thumoney.com/how-to-start-a-google-adwords-campaign/ Affiliate Marketing and PPC Wed, 11 Aug 2010 13:47:40 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Thumoney http://www.thumoney.com/how-to-start-a-google-adwords-campaign/comment-page-1/#comment-37 Thumoney Mon, 28 Sep 2009 17:47:56 +0000 http://www.thumoney.com/how-to-start-a-google-adwords-campaign/#comment-37 No you don't pause the winning ad. What I wanted to say in 7. was: Keep the current winning ad on. In order to give your winning ad more "air time", copy it directly and add it into a new ad. That way you have 2 of your running ads online. Then you create your new ad to be A/B split-tested against your winning ad. What happens now is that you are running 66% of the time your winning ad and 33% of the time the new ad. (It's best to use even delivery in the campaign-settings then, not optimized.) If you want to change this ratio even more, you can even copy two ads for the current one, to have a 75%-25% ration current ad vs. new ad. Why would you do this? Because if you have a really good position on Google Adwords and a Quality Score you fought for, you dont want to drop because your new ad sucks (You never know :)). No you don’t pause the winning ad. What I wanted to say in 7. was:

Keep the current winning ad on. In order to give your winning ad more “air time”, copy it directly and add it into a new ad. That way you have 2 of your running ads online.

Then you create your new ad to be A/B split-tested against your winning ad.

What happens now is that you are running 66% of the time your winning ad and 33% of the time the new ad. (It’s best to use even delivery in the campaign-settings then, not optimized.) If you want to change this ratio even more, you can even copy two ads for the current one, to have a 75%-25% ration current ad vs. new ad.

Why would you do this?

Because if you have a really good position on Google Adwords and a Quality Score you fought for, you dont want to drop because your new ad sucks (You never know :)).

]]> By: Clint Pachl http://www.thumoney.com/how-to-start-a-google-adwords-campaign/comment-page-1/#comment-36 Clint Pachl Sun, 27 Sep 2009 01:47:13 +0000 http://www.thumoney.com/how-to-start-a-google-adwords-campaign/#comment-36 Thumoney, with regard to A/B testing, are you saying you should pause the winning ad and paste a copy of it into a completely new ad? If that's true, why wouldn't you just continue running the winning ad in place? Thumoney, with regard to A/B testing, are you saying you should pause the winning ad and paste a copy of it into a completely new ad? If that’s true, why wouldn’t you just continue running the winning ad in place?

]]> By: AdWords Management Tool http://www.thumoney.com/how-to-start-a-google-adwords-campaign/comment-page-1/#comment-8 AdWords Management Tool Mon, 27 Jul 2009 15:56:09 +0000 http://www.thumoney.com/how-to-start-a-google-adwords-campaign/#comment-8 It depends on the tool you want to use. In my opinion - tools like Google AdWords Editor are really essential for AdWords management (it is a free tool). When a campaign becomes just a little more complicated, AdWords web interface (even the new one) makes it so hard to manage. Also, there are different specialized tools like keyword generators, bid estimators, competition analysis etc. which can also be useful - even for beginners (they also want to have campaign that makes money). Of course, those tools are not free - so it would be wise to know more about them before buying... It depends on the tool you want to use. In my opinion – tools like Google AdWords Editor are really essential for AdWords management (it is a free tool). When a campaign becomes just a little more complicated, AdWords web interface (even the new one) makes it so hard to manage.
Also, there are different specialized tools like keyword generators, bid estimators, competition analysis etc. which can also be useful – even for beginners (they also want to have campaign that makes money). Of course, those tools are not free – so it would be wise to know more about them before buying…

]]> By: Thumoney http://www.thumoney.com/how-to-start-a-google-adwords-campaign/comment-page-1/#comment-7 Thumoney Mon, 27 Jul 2009 13:50:30 +0000 http://www.thumoney.com/how-to-start-a-google-adwords-campaign/#comment-7 Well to be honest I would not advice to use additional tools if you start out. Adwords itself takes a significant amount of time and energy to understand, so it really is already overwhelming enough. You may say my tool will simplify it. Maybe, but on the other hand I also find it extremely important to know Adwords first hand, especially if you start out. So you have to go to the whole process of getting very familiar with the Adwords workings. The Interface (especially the new one) is very good if you get used to it so go and master Adwords first. My advice :) Well to be honest I would not advice to use additional tools if you start out. Adwords itself takes a significant amount of time and energy to understand, so it really is already overwhelming enough. You may say my tool will simplify it. Maybe, but on the other hand I also find it extremely important to know Adwords first hand, especially if you start out. So you have to go to the whole process of getting very familiar with the Adwords workings.
The Interface (especially the new one) is very good if you get used to it so go and master Adwords first. My advice :)

]]> By: AdWords Management Tool http://www.thumoney.com/how-to-start-a-google-adwords-campaign/comment-page-1/#comment-6 AdWords Management Tool Mon, 27 Jul 2009 11:53:07 +0000 http://www.thumoney.com/how-to-start-a-google-adwords-campaign/#comment-6 I also recommend that you try using some third party tools like AdWords Intelligence. Using such tools can be a great help for beginners and professionals. I also recommend that you try using some third party tools like AdWords Intelligence. Using such tools can be a great help for beginners and professionals.

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