Comments on: Low Impressions on the Content Network ? http://www.thumoney.com/low-impressions-on-the-content-network/ Affiliate Marketing and PPC Wed, 11 Aug 2010 13:47:40 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Thumoney http://www.thumoney.com/low-impressions-on-the-content-network/comment-page-1/#comment-76 Thumoney Fri, 04 Dec 2009 23:36:10 +0000 http://www.thumoney.com/?p=659#comment-76 Goodwill, I personally usually bid pretty high when I start a campaign. That way I can speed up the optimizing process and see quickly which sites convert and which don't. If you are on a very tight budget - and especially since you can really blow out volume on the content network, so use at least a budget! - that approach can be difficult to start with. In the statistics you can see the cpc prizes you had to pay and the position you are in. You can adjust your cpc-bids accordingly then. What you want to achieve is a high CTR and therefore a low CPC-price. I'm not saying that bidding low in the beginning can't work, but I guess it will take more time to get the campaign to the optimum level. But it could save some money. That being said, I found the in my campaigns, that the bid-price is usually not the limiting factor. I think it was often more the CTR or the landing page quality that Google determined. Goodwill, I personally usually bid pretty high when I start a campaign. That way I can speed up the optimizing process and see quickly which sites convert and which don’t. If you are on a very tight budget – and especially since you can really blow out volume on the content network, so use at least a budget! – that approach can be difficult to start with.

In the statistics you can see the cpc prizes you had to pay and the position you are in. You can adjust your cpc-bids accordingly then. What you want to achieve is a high CTR and therefore a low CPC-price.

I’m not saying that bidding low in the beginning can’t work, but I guess it will take more time to get the campaign to the optimum level. But it could save some money.
That being said, I found the in my campaigns, that the bid-price is usually not the limiting factor. I think it was often more the CTR or the landing page quality that Google determined.

]]> By: Goodwill http://www.thumoney.com/low-impressions-on-the-content-network/comment-page-1/#comment-75 Goodwill Fri, 27 Nov 2009 10:18:39 +0000 http://www.thumoney.com/?p=659#comment-75 Would you mind to share bidding strategy on content network? I guess the low traffic volume can be connected with wrong bidding strategy at start of campaign. Some people say to bid high at start and then gradually decrease bid, some suggest to bid low from start, though it doesnt bring any traffic in most cases. I would like to know if you have any tactics which works most of the time how to get google noticed you are there and dont break your campaign from first day. I would like to hear something particular finally, as not many people are sharing it and you can read only general bs all the time. Your posts are really helpful and I guess you could put light on this also. Would you mind to share bidding strategy on content network? I guess the low traffic volume can be connected with wrong bidding strategy at start of campaign. Some people say to bid high at start and then gradually decrease bid, some suggest to bid low from start, though it doesnt bring any traffic in most cases.
I would like to know if you have any tactics which works most of the time how to get google noticed you are there and dont break your campaign from first day. I would like to hear something particular finally, as not many people are sharing it and you can read only general bs all the time. Your posts are really helpful and I guess you could put light on this also.

]]> By: Thumoney http://www.thumoney.com/low-impressions-on-the-content-network/comment-page-1/#comment-61 Thumoney Sat, 24 Oct 2009 02:21:42 +0000 http://www.thumoney.com/?p=659#comment-61 Hey Jeff, yes short landers with polls etc, don't really work anymore as a good PPC lander, especially not on Google. To break into PPC niches takes a bit of effort and time now. But it pays off and it can be fun as you learn it as well, and eventually seeing the rewards. Also Google takes a lead to avoid shady offers (free* trials) more and more. And even as it cuts into my profits, honestly I'm happy that they do. It makes you to believe in the good side of things ... ;) In your case I would suggest to put some time into selecting an offer where you have the feeling you can make it work. I would not take a rebill, because that sets you up to future problems which you cannot avoid. To give you an idea, there is an offer on CPA networks to stop snoring which is sold directly. It's a pretty huge market, people want to solve a problem and you can advertise easily for it. Something like that. There are a lot of others as well if you look hard enough. You could build a good landingpage, which would be a small site (mask your affiliate links), or even use a direct link. Then dedicate yourself to make this campaign work and focus on it. This is key because you have to go to a deeper level of understanding in order to be ahead of the crowd. Split test ads, make tight adgroups and be unltra-relevant and really know the system inside out. If you master one campaign and make it work on a high level, meaning being consistently in the top 3 positions on the most related money-keyword(s), which good quality scores and CTR, you'll learn a lot. And then you can replicate it later. Hey Jeff, yes short landers with polls etc, don’t really work anymore as a good PPC lander, especially not on Google. To break into PPC niches takes a bit of effort and time now. But it pays off and it can be fun as you learn it as well, and eventually seeing the rewards.

Also Google takes a lead to avoid shady offers (free* trials) more and more. And even as it cuts into my profits, honestly I’m happy that they do. It makes you to believe in the good side of things … ;)

In your case I would suggest to put some time into selecting an offer where you have the feeling you can make it work. I would not take a rebill, because that sets you up to future problems which you cannot avoid. To give you an idea, there is an offer on CPA networks to stop snoring which is sold directly. It’s a pretty huge market, people want to solve a problem and you can advertise easily for it. Something like that. There are a lot of others as well if you look hard enough.

You could build a good landingpage, which would be a small site (mask your affiliate links), or even use a direct link.

Then dedicate yourself to make this campaign work and focus on it. This is key because you have to go to a deeper level of understanding in order to be ahead of the crowd. Split test ads, make tight adgroups and be unltra-relevant and really know the system inside out. If you master one campaign and make it work on a high level, meaning being consistently in the top 3 positions on the most related money-keyword(s), which good quality scores and CTR, you’ll learn a lot. And then you can replicate it later.

]]> By: Jeff http://www.thumoney.com/low-impressions-on-the-content-network/comment-page-1/#comment-59 Jeff Fri, 23 Oct 2009 04:22:08 +0000 http://www.thumoney.com/?p=659#comment-59 Hey Thumoney, I just got banned from facebook this week for bullshit reasons that they won't tell me (wasnt doing rebills or anything shady) so I am having to branch out now to other ppc sources. A lot of what I've read from people says to do simple landing pages and polls with email submits to get good at adwords and yahoo. However, it seems now in this day and age that both google and yahoo hate these LPs and they slap them to shit all the time. I had a poll last fr 1 hour today on Yahoo before it was slapped. If this is the case now, what would be a good type of offer to start off with for someone trying to break into YSM and google and profit? I can build blogs and all of that, I just need help with selecting CPA offers that would be good for a newbie to start promoting. Thanks Hey Thumoney,

I just got banned from facebook this week for bullshit reasons that they won’t tell me (wasnt doing rebills or anything shady) so I am having to branch out now to other ppc sources. A lot of what I’ve read from people says to do simple landing pages and polls with email submits to get good at adwords and yahoo.

However, it seems now in this day and age that both google and yahoo hate these LPs and they slap them to shit all the time. I had a poll last fr 1 hour today on Yahoo before it was slapped.

If this is the case now, what would be a good type of offer to start off with for someone trying to break into YSM and google and profit? I can build blogs and all of that, I just need help with selecting CPA offers that would be good for a newbie to start promoting.

Thanks

]]>