Comments on: Low Impressions on the Content Network ?

By: Slava

Slava — Sun, 12 Dec 2010 14:12:51 +0000

Hey Thumoney,

Great post, thanks!

I would like to hear your opinion regarding my CPC on content network.
It’s $0.45 for one campaign and $0.6 for another. I think it’s too high
as I see in your examples you pay 0.15 euro, and heard from other guys
they paid $0.10-0.20!

My CTR is 0.25% approx.
I think maybe I should create new AdWords account and run these campaigns there?
As my current account is my first one and it’s almost 2 years old and maybe it has
bad overall QS.

By: Dalton Brass

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By: Lakita Whirry

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By: Toby Laban

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By: Kitchen Units ·

Kitchen Units · — Tue, 09 Nov 2010 22:37:17 +0000

my girlfriend is snoring a lot, does anyone know a good doctor that has a remedy for snoring ”

By: Car Equalizers

Car Equalizers — Wed, 20 Oct 2010 21:19:12 +0000

i don’t like people who are snoring a lot, they can really ruin a good sleep;”~

By: kurtki

kurtki — Tue, 28 Sep 2010 04:41:47 +0000

Interesting article. Were did you got all the information from?

By: Thumoney

Thumoney — Fri, 04 Dec 2009 23:36:10 +0000

Goodwill, I personally usually bid pretty high when I start a campaign. That way I can speed up the optimizing process and see quickly which sites convert and which don’t. If you are on a very tight budget – and especially since you can really blow out volume on the content network, so use at least a budget! – that approach can be difficult to start with.

In the statistics you can see the cpc prizes you had to pay and the position you are in. You can adjust your cpc-bids accordingly then. What you want to achieve is a high CTR and therefore a low CPC-price.

I’m not saying that bidding low in the beginning can’t work, but I guess it will take more time to get the campaign to the optimum level. But it could save some money.
That being said, I found the in my campaigns, that the bid-price is usually not the limiting factor. I think it was often more the CTR or the landing page quality that Google determined.

By: Goodwill

Goodwill — Fri, 27 Nov 2009 10:18:39 +0000

Would you mind to share bidding strategy on content network? I guess the low traffic volume can be connected with wrong bidding strategy at start of campaign. Some people say to bid high at start and then gradually decrease bid, some suggest to bid low from start, though it doesnt bring any traffic in most cases.
I would like to know if you have any tactics which works most of the time how to get google noticed you are there and dont break your campaign from first day. I would like to hear something particular finally, as not many people are sharing it and you can read only general bs all the time. Your posts are really helpful and I guess you could put light on this also.

By: Thumoney

Thumoney — Sat, 24 Oct 2009 02:21:42 +0000

Hey Jeff, yes short landers with polls etc, don’t really work anymore as a good PPC lander, especially not on Google. To break into PPC niches takes a bit of effort and time now. But it pays off and it can be fun as you learn it as well, and eventually seeing the rewards.

Also Google takes a lead to avoid shady offers (free* trials) more and more. And even as it cuts into my profits, honestly I’m happy that they do. It makes you to believe in the good side of things … ;)

In your case I would suggest to put some time into selecting an offer where you have the feeling you can make it work. I would not take a rebill, because that sets you up to future problems which you cannot avoid. To give you an idea, there is an offer on CPA networks to stop snoring which is sold directly. It’s a pretty huge market, people want to solve a problem and you can advertise easily for it. Something like that. There are a lot of others as well if you look hard enough.

You could build a good landingpage, which would be a small site (mask your affiliate links), or even use a direct link.

Then dedicate yourself to make this campaign work and focus on it. This is key because you have to go to a deeper level of understanding in order to be ahead of the crowd. Split test ads, make tight adgroups and be unltra-relevant and really know the system inside out. If you master one campaign and make it work on a high level, meaning being consistently in the top 3 positions on the most related money-keyword(s), which good quality scores and CTR, you’ll learn a lot. And then you can replicate it later.