One of the most common asked questions when people advertise with Adwords on the Google Content Network is: “Why are my content impressions so low?” … and“How can I get more impressions on the Google Content Network?”. Let’s see why this can happen … There are some obvious and some not so obvious reasons. I [...]

The Google AdWords Content Network can be a real mystery. There are still some things that let me wonder what is going on. For instance if I run a Content Network campaign for a week and suddenly it runs out of impressions, even though my ads, the sites I target and the CTR stays the [...]

… or any PPC Campaign. Many advertisers today either 1) jump into Google Adwords without having a clue what they don’t know or 2) they are too afraid of losing money to start in the first place. Both approaches don’t get you anywhere. If you don’t have a lot of Adwords experience and already managed [...]

On your way to master Google AdWords there is one extremely critical thing that you have to understand as good as possible: the Google AdWords Quality Score. I’m sure you know a lot of it and probably you are a little frustrated about getting a great quality score for your keywords. That will change. If [...]