Well for starters, you can make a lot of money if you do it right. That is not bad at all, isn’t it?

But as I looked at Affiliate Marketing in more detail as I stopped working at my first internet company, which had the typical office, people you work with and work for you and all the potential stress-related responsibilities, I recognized some interesting benefits of affiliate marketing.

The 4 W’s of your work life

The 4 W’s is a great concept introduced by Tim Ferris in his book “The 4 Hour Work Week” (which I highly recommend for affiliate marketers). It says the quality of your work-life balance depends largely to how many of the four W’s you control in your life:

“Money is multiplied in practical value depending on the number of W’s you control in your life: what you do, when you do it, where you do it, and with whom you do it.” –Timothy Ferriss, The 4-Hour Workweek (2007)

So what, when, where and with whom are the 4 W’s here and think about it for a moment in the context of Affiliate Marketing:

What – you can basically chose in which niche you want to operate and which products and in which way you want to promote.

When – a huge advantage since there is no schedule for you when it comes to affiliate marketing. If you want to, you can work only at night. Or only in the morning and try to catch up to Tim Ferris creating a 4-hour work week.

Where – is another great, great benefit of Affiliate Marketing. You could literally travel the world by managing your online affiliate business. Or how about living in Hawaii or Tokyo or Paris or anywhere in the world you would like?

With Whom – you can select your business partners, the networks you work with and the products and companies you choose. Most likely you can’t get around Google, but who can today? ;)

The freedom to choose

Affiliate Marketing scores extremely high on the 4 W’s and it basically means one thing: freedom. You are really very free in what you do here. But with this freedom comes also responsibility for yourself and the need to push yourself to your own goals, because no one else will do it for you if you are your own boss. But that is the opportunity here.

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